Positioning for recovery: branding and reputation in professional services
26.05.2010
- Breakfast: 7:30am
- Start: 7:45am
- Finish: 8:45am
- Place: Wallacespace, 2 Dryden Street, Covent Garden, WC2E 9NA view map
Professional service firms face many opportunities and challenges over the next year or so. Law firms are planning their strategies ahead of the de-regulation of ownership, actuaries are considering their purpose and identity, and accountants are reviewing their role in auditing and advising companies.
Our recent Breakfast Briefing, co-hosted by Further and Fishburn Hedges, chaired by Jane Padgham, explored how communications, marketing and brand managers build and restore trust in their industries, what differentiates the successes from the failures and how firms can position themselves to exploit the opportunities as the economy recovers.
The speakers included Stephen Hunt, Partner and Head of Business Development at Lane Clark & Peacock, Andrew Rear, Partner at Oliver Wyman and Lee Grunnell, Director of Marketing and Business Development at Beachcroft.
The video below gives you a synopsis of the views of the Speakers.
Several key points emerged from the discussion. If you would be interested in receiving the briefing notes and/or scheduling an exploratory meeting to discuss your current issues please contact olivia.asiedu-ntow@furthercreative.co.uk
Sponsored by:
Further and Fishburn Hedges
