What is the future of brand management in the social media age?
14.07.2010
- Breakfast: 7:30am
- Start: 7:45am
- Finish: 8:45am
- Place: Wallacespace, 2 Dryden street, London WC2E 9NA view map
The recent explosion of social media is creating a real change in the behaviour and attitudes of audiences online. They are no longer just passively interacting and engaging with brands – they are now commenting, rating, sharing and creating their own content. This explosion in user generated content has dramatically shifted how brand managers need to behave and engage online if they are going to be successful in managing their brands.
Our recent Breakfast Briefing, co-hosted by Further and Brew, chaired by Mobbie Nazir, explored and brought together some of the leading thinkers on how marketers and brand managers can navigate this new and evolving communications landscape.
The speakers included Adam Chmielowski, Director, head of FutureThinking at Flamingo, Peter Prince, Head of digital communications at RBS Group and Rebekah Billingsley, Deputy digital director at Hachette Fillipacchi.
The video below gives you a synopsis of the views of the speakers
If you would be interested in meeting with us over coffee to discuss your issues in this area, please contact Olivia.asiedu-ntow@furthercreative.co.uk or call 0207 543 2010
Sponsored by:
Further and Brew
